The Brief

Laura came to us with a vision for a new venture, The Fundamentals, a membership site where she would post exclusive video interviews and content. We’d worked with Laura before so we knew it would be a great project. She had her design in place, but needed to pull it into the digital experience.

We incorporated video content into The Fundamental’s site through Vimeo, a video-sharing website that Laura was familiar with. This meant she already knew how to create videos and could simply upload them onto the site.

Screenshots of pages from WannabeYogi

I’ve collaborated with Nicola on two separate websites and she seamlessly combines creative design skills with a vast knowledge of the back-end operations and technical know-how. She provides a faultless end-to-end service from brief, through testing, going live and delivery, to after care and support. Not only does she consider the importance of UX and the end-users’ journey through a site but also cares about design. If there is a problem she will always suggest alternative ways to meet specific objectives. Nicola goes way beyond the parameters of ‘normal’ service and is a pleasure to collaborate with. Thanks Nicola!

Screenshots of pages from WannabeYogi

The Approach

We looked at how we might incorporate video content into a membership site, created a membership funnel and pulled together all the design ideas Laura had.

The site worked on two levels: general access and premium membership. The premium membership area included exclusive content which helped Laura add value for her subscribers and ultimately encourage them to sign up for the content.

The Result

After the project went live, Laura was able to co-ordinate her social media campaign and drive traffic to the site. A support plan has worked well for the content as it means Laura doesn’t need to concern herself with any of the website technicalities and it helps to ensure her brand is represented consistently. With complex functionality she knows that any technical issues are in our capable hands.

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